A like… Heart
Three hearts, 10 years of activity to celebrate and a global communication campaign: this was ‘Les Cœurs’, wonderful inflatable works made for AMI PARIS and installed inside the Galeries Lafayette.
The structures are part of the ambitious project by Alexandre Mattiussi, founder of the brand, to celebrate the anniversary of the famous Parisian company.
Each installation faithfully reproduced the AMI PARIS logo through a unique double-walled structure: two inflatables built and incorporated together, capable of recreating two perfectly flat sides of a heart.
The 3 sculptures were built in different sizes and set up in various locations: the largest, 15 metres high, was suspended in the Grand Coupole while the second, 7.5 metres high, was located in the Atrium Homme; the third, 2.8 metres, was displayed above the Pop Up in the central entrance of Galeries Lafayette.
This was a significant project, a symbol of rebirth, restart and affirmation. Indeed, our company was once again recognised by international brands as a reference point for design achievements in one of the most important centres of international luxury.