ARIA for Elena Mirò

For the launch of the spring-summer 2022 collection, Elena Mirò‘s boutique in via Dante in Milan dressed itself in lightness with the colours of nature’s rebirth. Proud to have been at the side of this icon of feminine elegance. FLY IN created a balloon positioned on the ceiling, so as to suggest the idea of wanting to cross the walls and free yourself in the sky, all among many soft clouds on display in the windows.

As usual, we took care of every single detail: the basket, in which a mannequin was ready to fly, was handmade by a specialist craftsman to ensure maximum realism and the exact scale reproduction of the basket of a real balloon.

Lit up internally, it conveyed a sense of lightness, as an invitation to dive into a hot summer.

The lightness of our inflatable sculptures combined with the feminine elegance of Elena Mirò: Milan’s design week was the chance for us to renew our collaboration with a classy icon, for an event unique in its freshness and ethereal atmosphere.

If elegance and lightness are the feature that immediately strike, attention to detail is the secret ingredient: the tulle clouds were finished by the skilled hands of our seamstresses who, through their continuous sewing and cutting, make each creation unique and precious.

Once again, this was an invitation to look up and grasp the BEAUTY.