Boem Stand

At Red Valley Festival 2025 in Olbia, alongside @pnk_studio_ , the Boem brand transforms into an experience.

We created an inflatable bar structure that turns a serving point into a scenographic element capable of capturing attention and strengthening the brand identity.

The project was born from the idea of taking the product beyond its traditional dimension, transforming it into an iconic and inhabitable architecture. The large inflatable can becomes the roof of the bar, a landmark visible from a distance that guides the audience and makes the space instantly recognizable.

The use of the inflatable element allows the creation of high-impact volumes through a lightweight, quick-to-install, and easily customizable structure. It is not just a scenographic covering, but a true three-dimensional communication tool that enhances the brand’s presence within the event.

The result is a space where design, functionality, and branding come together in a single installation, transforming the bar into a meeting point and one of the main protagonists of the festival experience.

• Self-supporting inflatable structure designed for events and festivals
• Three-dimensional reproduction of the product as a scenographic element 
• Outdoor-grade materials suitable for temporary installations 
• Easily transportable and reusable across different locations