Benefit Mascara

Benefit Cosmetics – #BadGalBounce

Our custom inflatable transformed @benefitcosmeticsitaly's new #BadGalBounce mascara into a true three-dimensional icon, the star of the launch event.A scenografic ring and engaging ring captured the attention of guests, VIPs and influencers, becoming the perfect setting for viral content and moments of pure fun.


Made with soft shapes and calibrated volumes, the inflatable has reinterpreted Benefit's playful and feminine aesthetic in an experiential way. Every detail — from the colour to the surface finish — has been designed to reflect the brand's visual identity and ensure flawless photographic results in any light, making it irresistible for photos and videos on social media.


Immersive and Engaging Experience


Part of a set that combined make-up, performance and interaction, the inflatable made the experience engaging and sensory, becoming the centrepiece of social storytelling. Guests were able to play and pose alongside oversized foam mascaras, spontaneously amplifying the brand's visibility and helping to make the event memorable.

  • photo shoot
  • interaction with guests
  • oversized foam-coated mascara


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