Ceres Stand
Ceres alongside the Italian National Rugby Team
In collaboration with @2night.lab , we created a customised inflatable stand for Ceres, designed to accompany the Italian Rugby National Team during its most significant events, offering a draft beer service that combines functionality, visual impact, and a strong sense of community.
The stand was designed to meet both operational and communication requirements: an eye-catching, instantly recognisable design and a strong visual identity that reflects the bold, irreverent, and direct language of the Ceres brand. The dynamic and engaging structure fits perfectly within the sporting environment, becoming a true focal point of the event space.
Every detail was carefully developed to ensure a memorable experience: from the integrated lighting system, designed to enhance the stand during evening events, to the functional layout of the internal spaces, optimised to provide a fast, efficient, and immersive service.
The inflatable structure is not just a scenographic solution, but a true
experiential communication tool, capable of attracting audiences, strengthening the connection between the brand and its community, and transforming every event into an opportunity for authentic interaction.
- Integrated lighting for daytime and evening use
- Structure designed to ensure functionality and audience engagement
- Durable materials suitable for outdoor events
- Easy installation and transport
- Three-dimensional inflatable reproduction of bottle caps placed on the roof
See also
