Stand Ceres
Ceres alongside the Italian National Rugby Team
In collaboration with @2night.lab we created a custom inflatable stand for Ceres, designed to accompany the Italian National Rugby Team during its most significant stages, offering a draft beer service that combines functionality, visual impact, and a spirit of togetherness.
The stand was designed to meet specific operational and communication needs: an attractive, instantly recognizable design and a strong visual identity that reflects the irreverent and direct language of the Ceres brand. The dynamic and engaging structure fits perfectly into the sporting context, becoming a real focal point of the event space.
Every detail has been designed to ensure a memorable experience: from the integrated lighting system, designed to enhance the stand even in the evening hours, to the functional layout of the interior spaces, optimized to offer fast, efficient, and immersive service.
The inflatable is not just a scenographic solution, but a real experiential communication tool, capable of attracting the public, strengthening the bond between brand and community, and transforming every event into an opportunity for authentic interaction.
- Integrated lighting for daytime and evening use
- Structure designed to ensure functionality and audience engagement
- Durable materials suitable for outdoor events
- Easy installation and transport
- Three-dimensional inflatable reproduction of bottle caps placed on the roof
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