Inflatable Structure for Events and Festivals

The APEROL BAR is an inflatable structure designed and produced for Aperol in collaboration with @weare2night, created to meet the brand’s need to distribute its product in a highly effective, recognizable, and visually impactful way at major national and international events and festivals.

The project was conceived to transform a temporary bar into an iconic and fully functional space, combining brand identity, operational efficiency, and a high-quality user experience.

A bar designed to truly perform

The structure was developed around a 6-meter-long front counter, designed to ensure a continuous service flow even in high-traffic environments.

Behind the counter, four custom-designed niches perfectly accommodate the official Aperol refrigerators, allowing bartenders to work in an organized, fast, and efficient manner.

Integrated ballast and quick connection system

One of the project’s key innovations is the use of the refrigerators themselves as part of the structural ballast.

Thanks to a quick-connection system between the refrigerators and the inflatable structure, the APEROL BAR achieves optimal stability without the need for additional external ballast, reducing setup time and simplifying logistics.

Support spaces and logistics

At the rear of the structure, a fast-access storage area has been integrated, consisting of a pantograph-style tensile structure connected to the inflatable bar, designed for storage and rapid restocking during events.

Lighting and finishes

The APEROL BAR features an integrated lighting system with magnetic LED bars, easily removable and repositionable to adapt to different lighting conditions and event layouts.

A rigid counter, seamlessly integrated with the inflatable structure, completes the setup, ensuring operational solidity and visual continuity.

Proven success

The APEROL BAR reached its full expression at the K-Festival 2025 in Turin, establishing itself as a highly effective and scenographic solution for large-scale beverage distribution and brand activation.

• Iconic inflatable architecture for events
• Front counter as an integrated spatial element (6 m)
• Modular system with custom-designed functional niches
• Invisible structural ballast integrated into functional volumes
• Integrated architectural lighting with magnetic LED bars
• Dimensions: 6.60 × 4.00 × 3.50 m

See also