Pinsa Di Marco

A giant Pinsa to support the Azzurri at San Siro

On the occasion of a major sporting event at San Siro, we had the pleasure of creating a special inflatable installation dedicated to Pinsa Di Marco, transforming an iconic product of Italian culinary tradition into a spectacular structure with a strong visual impact.

A giant pinsa, faithful in shape and details, designed to capture the attention of the audience and enhance the atmosphere of excitement surrounding the Italian national team. A project born from the collaboration with con @_theteachers_for @dimarco_pinsa, where quality, creativity, and passion come together to create a unique visual element.

The main challenge was to reproduce the authenticity of the original product, highlighting every distinctive feature of the pinsa: from the surface texture and the natural irregularities of the crust to the perception of volume and lightness that make it instantly recognisable. Through a careful study of shapes, materials, and graphic details, we transformed a real product into a large-scale inflatable reproduction capable of preserving its full communicative power.

Like every installation we create, this project was born from the balance between design and creativity: not just a reproduction, but a visual experience designed to create an immediate connection with the audience and enhance the brand identity.

The result is a dynamic and engaging scenographic structure, perfect for events, promotional campaigns, and high-visibility environments, where the product becomes the true protagonist of the space and the experience.



Because even a pinsa can become an icon: it just needs the right shape.

See also