Serotonin – Pinacoteca di Brera

Engineering design

Water-based ecoprinting

Made in Italy

Recyclable Materials

Serotonin - The Chemistry of Happiness

At the heart of the Pinacoteca di Brera comes Serotonin – The Chemistry of Happiness, the installation conceived by Sara Ricciardi for Fuorisalone 2026. An immersive intervention that flows through the colonnade of the Pinacoteca, transforming it into a pulsating organism of light, color, and matter.


Developed under the artistic direction of Sara Ricciardi Studio and C_ZON_E, the project was brought to life by Fly In through a complex process of design, engineering, and large-scale production.


Three large inflatable structures extend for over 50 meters, giving shape to organic creatures in constant transformation. The installation was created using more than 680 square meters of printed fabric and over 723 different textile components, assembled and sewn with extreme precision to faithfully reproduce the textures, volumes, and chromatic effects envisioned by the artist.


Fully illuminated from within, the structures create a dynamic and vibrant scenic presence, capable of interacting with the historic architecture of the space while engaging visitors in an emotional and sensory experience.


A project that combines creativity, technical research, and advanced manufacturing, fully expressing the value of Made in Italy through lightweight materials, invisible engineering, and striking visual impact.

Credits: @c_zone_

  • Installation spanning over 50 meters in length
  • Suspension system engineered with KELAFIRE braided ropes in 100% flame-retardant aramid (Kevlar)
  • High-precision sewing system designed for complex organic geometries
  • Integrated internal lighting with uniform light diffusion
  • Technical solutions developed to ensure safety, durability, and operational continuity throughout the exhibition
  • Installation specifically designed to interact with a historic architectural environment
  • Lightweight structure with high scenic impact and minimal visual presence of technical elements


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