Avocado Orsero

When ORSERO Quality Goes Giant

To showcase the quality of ORSERO Hass Avocados, FLY IN created a 4-metre-high inflatable half avocado, designed to take center stage during a promotional tour across Italy's major wholesale produce markets.

A striking installation created to communicate, in an immediate and memorable way, the key strengths of ORSERO avocados: their creamy flesh, the dark, textured skin characteristic of the Hass variety, carefully selected quality, and the brand's strong identity.

The challenge was to transform an iconic fruit into a giant three-dimensional inflatable while preserving its realistic appearance, natural proportions, and visual impact.

Thanks to FLY IN's expert craftsmanship, the avocado's soft, organic shape has been faithfully reproduced. High-definition printing accurately captures the texture of the skin, the subtle shades of the flesh, and the large central pit, where the ORSERO logo is seamlessly integrated with a sculpted effect, as if carved directly into the surface.

But a professional inflatable must do more than attract attention—it must also perform.

For this reason, the project was engineered with a stainless-steel base that houses the inflatable when deflated, allows it to be moved using the standard pallet trucks employed by ORSERO operators, and provides the ballast required to ensure self-supporting stability during installation.

A project that combines product quality, impactful visual communication, realistic craftsmanship, and practical logistics.

Because when the product is exceptional, the way you present it should be exceptional too.

• Realistic reproduction of the fruit's shape and proportions
• High-definition printing with photographic details of the skin, flesh, and pit
• Logo seamlessly integrated into the design with a three-dimensional sculpted effect
• Ballasted stainless-steel base designed to house the inflatable during transport

See also