For the Salone del Mobile 2017 in Milan, Gufram has created a new world, the “Planet Gufram”, made of unconventional rules and interplanetary energy.
When new forms of life arrive on earth, we need to protect them: to create a cocoon, a biosphere, in which to preserve and safeguard these precious objects. And to do that, FLY IN is needed. At the “Salone del Mobile di Milano 2017”, Gufram has created a new world, “Planet Gufram“, made of unconventional rules and interplanetary energy. Made of cacti and gigantic flowers, “Bloom” by Marcel Wanders is protected in an inflatable biosphere.
It’s not simply an inflatable, but a design concept
The design and development of the “cocoon”, which matured in the courtyard of the Mediateca (media library) Santa Teresa, was championed by FLY IN. “The structure made for Gufram is not simply an inflatable one, but is a design-concept,” explains Mauro Oggero. “Technology, innovation and tailoring skills have transformed a mere container into something that makes it even more exciting to visit ‘Planet Gufram’”.
Gufram is now an established customer of FLY IN. The collaboration with the design company has continued for years with diverse and varied projects such as the “Cactus“, made in a giant, inflatable form (8 meters) for the Biennale Venice and then transported through the channels on board a barge. FLY IN in 2016, created an inflatable Eiffel Tower with two eggs at its base which was suspended inside the Galeries Lafayette in Paris. It was designed by TOILETPAPER magazine founders Maurizio Cattelan and Pierpaolo Ferrari for a special project launched with great fanfare in collaboration with Seletti and Gufram.